We know jingles are dead and the iTunes conspiracy continues as marketing advertisers use music by (usually obscure) bands for their commercials. I remember early Kings of Leon for VW's Jetta, Oasis for the recent Jaguar launch, among many others.
But sometimes, you have to wonder if they even bother to check or bother to care about putting 2 and 2 together?
The latest is the lovely family and lifestyles montage of people and their American vehicles as GM, Chrysler, and Jeep try to revive their image so that consumers will feel good an confident enough to buy American.
So, does they even consider that the band's name is HOLY FUCK ("Lovely Alien") and they are from Canada? Yes, I'm mostly kidding, and I realize Holy Fuck isn't a big name like the Rolling Stones, but you have to wonder if they people behind these decisions even KNOW what the fuck they are doing when they choose the music? Or do they figure they never have to disclose who or what the songs are, so why bother worrying about the small details?
One of the many many reasons we hate the soulless geniuses behind marketing.
No comments:
Post a Comment