Sunday, May 10, 2009

True Blood - Season Two HBO campaign

Kudos to HBO for being brave enough to use creative ad campaigns!

They started by kicking off TRUE BLOOD via viral campaigns with ads for Tru Blood beverages.

I just saw this new one on SM Blvd. that is so simple but compelling.

It doesn't plaster any faces (such as plastering the fact Anna Paquin won an Emmy recently), list every actors' names, or insist on giving us the exact date the second season will start. There are two colors, black images as shadows and outlines, and yet, this was the first billboard I've given my full attention to in a long time.

May HBO continue to release some of the best original programming on television - network or cable!!
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